Designing and Launching the Weverse Global Voting System
Designing and Launching the Weverse Global Voting System
Designing and Launching the Weverse Global Voting System
How I optimized a global voting system to increase fan engagement and support HYBE’s audition programs in over 79 countries
How I optimized a global voting system to increase fan engagement and support HYBE’s audition programs in over 79 countries
About
About
About
Designing and Establishing a UX structures of the new voting feature : Weverse VOTE
Designing and Establishing a UX structures of the new voting feature : Weverse VOTE
Duration
Duration
Duration
May 2022 - Sep
May 2022 - Sep
Team members
Team members
Team members
Design - Yunhee Jung, Hyojin Bae
Design - Yunhee Jung, Hyojin Bae
My Role
My Role
My Role
Problem & Solution Definiton
Problem & Solution Definiton
User reseach
User reseach
Wireframe on Figma
Wireframe on Figma
High-Fidelity Design
High-Fidelity Design
UX Prototype Design
UX Prototype Design
Project Overview
Project Overview
Project Overview
Since 2022, we have successfully supported HYBE’s annual global idol audition programs by designing a UX that reflects the distinctive voting culture of K-pop fandom. We optimized the UX to ensure that global fans can participate seamlessly and intuitively on both the Weverse app and web, ultimately driving higher engagement and increasing voter participation.
This project goes beyond simple feature development. It exemplifies how analyzing fandom behavior patterns and addressing UX differences across regions can enhance the collective participatory experience for a global audience.
Since 2022, we have successfully supported HYBE’s annual global idol audition programs by designing a UX that reflects the distinctive voting culture of K-pop fandom. We optimized the UX to ensure that global fans can participate seamlessly and intuitively on both the Weverse app and web, ultimately driving higher engagement and increasing voter participation.
This project goes beyond simple feature development. It exemplifies how analyzing fandom behavior patterns and addressing UX differences across regions can enhance the collective participatory experience for a global audience.
To explore more about HYBE’s audition programs..
To explore more about HYBE’s audition programs..
Project Goals
Project Goals
Project Goals
Adapt K-pop fandom’s unique voting culture into a globally optimized UX
Adapt K-pop fandom’s unique voting culture into a globally optimized UX
Design a ‘Collective Participation UX’ to maximize fan engagement
Design a ‘Collective Participation UX’ to maximize fan engagement
Leverage data-driven UX improvements to increase voter participation
Leverage data-driven UX improvements to increase voter participation
Progress
Progress
Progress
Fandom UX Research & Requirements Analysis
Fandom UX Research & Requirements Analysis
Collaborated with the HYBE Global Audition Team to analyze fandom voting patterns.
Collaborated with the HYBE Global Audition Team to analyze fandom voting patterns.
Researched key differences between existing global voting systems and K-pop fandom dynamics.
Researched key differences between existing global voting systems and K-pop fandom dynamics.
Conducted country-specific usability research to assess fandom participation methods and UI accessibility.
Conducted country-specific usability research to assess fandom participation methods and UI accessibility.
UX Design & Prototyping
UX Design & Prototyping
Designed a fandom-friendly voting UX using Figma.
Designed a fandom-friendly voting UX using Figma.
Optimized the voting flow by incorporating region-specific UX differences.
Optimized the voting flow by incorporating region-specific UX differences.
Developed and refined prototypes based on feedback from HYBE Global Audition Team to ensure that the voting system’s process and design seamlessly aligned with the audition program’s operations.
Developed and refined prototypes based on feedback from HYBE Global Audition Team to ensure that the voting system’s process and design seamlessly aligned with the audition program’s operations.
Collaboration with the Development Team
Collaboration with the Development Team
Created UX documentation and functional specification document to facilitate collaboration with developers.
Created UX documentation and functional specification document to facilitate collaboration with developers.
Analyzed beta test and assisted QA team especially in terms of the design guidelines and UX flow.
Analyzed beta test and assisted QA team especially in terms of the design guidelines and UX flow.
Mid-Fidelity Design
Mid-Fidelity Design
Mid-Fidelity Design
Here are some of my initial thought processes regarding our research and the goals for our vote system. The mid-fidelity designs provided us with the first glimpse of how our feature could potentially work, with all the key functionalities implemented.
Here are some of my initial thought processes regarding our research and the goals for our vote system. The mid-fidelity designs provided us with the first glimpse of how our feature could potentially work, with all the key functionalities implemented.
Function Specification Document
Function Specification Document
Function Specification Document
After completing the mid-fidelity designs, a function specification document is created based on these screens. This document outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature. It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.
After completing the mid-fidelity designs, a function specification document is created based on these screens. This document outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature. It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.
Final Design with Key Features
Final Design with Key Features
Final Design with Key Features
Features Related to Voting Process
Features Related to Voting Process
Features Related to Voting Process
Provide voting-related information on the About page
Provide voting-related information on the About page
To encourage fan participation by aligning with the voting schedule and providing relevant program details. Fans can also share the page on social media via the share function, increasing visibility and engagement.
To encourage fan participation by aligning with the voting schedule and providing relevant program details. Fans can also share the page on social media via the share function, increasing visibility and engagement.
Real-time aggregation screen
Real-time aggregation screen
To display real-time vote aggregation to maintain fan engagement throughout the voting process and heightens excitement, especially during the final episode of the audition program.
To display real-time vote aggregation to maintain fan engagement throughout the voting process and heightens excitement, especially during the final episode of the audition program.
Enable Real-Time Aggregation
Disable Real-Time Aggregation
Diversify candidate selection options (Single selection / Multiple selection – up to 50 candidates)
Diversify candidate selection options (Single selection / Multiple selection – up to 50 candidates)
To Offer both single and multiple selection options creates flexible voting environments that align with different program requirements.
To Offer both single and multiple selection options creates flexible voting environments that align with different program requirements.
Selecting 3 Candidates
Selecting 25 Candidates
Save voting certificates after completion
To enhance fan engagement by giving them a sense of contribution to the formation of idol groups through audition programs. Additionally, enabling fans to share their voting certificates on social media serves as a promotional tool for the program.
Features Related to Voting Conditions
Features Related to Voting Conditions
Features Related to Voting Conditions
Weverse account required
Weverse account required
To ensure fairness in voting while restricting participation to Weverse users, thereby reinforcing platform engagement.
To ensure fairness in voting while restricting participation to Weverse users, thereby reinforcing platform engagement.
Set community-based restrictions
Set community-based restrictions
To maximize fan participation by allowing only fans subscribed to a specific community to vote, ensuring a more targeted and relevant voting experience.
To maximize fan participation by allowing only fans subscribed to a specific community to vote, ensuring a more targeted and relevant voting experience.
Since K-pop fandoms view voting as an integral part of their fan activities, this system naturally connects the voting process to the Weverse community, encouraging deeper engagement.
Since K-pop fandoms view voting as an integral part of their fan activities, this system naturally connects the voting process to the Weverse community, encouraging deeper engagement.
Diversify voting frequency options (once per day, every N days, or unlimited voting)
Diversify voting frequency options (once per day, every N days, or unlimited voting)
To provide flexible voting options that accommodate fandom size and voting management needs.
Because voting participation is crucial in K-pop fandoms, the UX is designed to sustain engagement over time.
To provide flexible voting options that accommodate fandom size and voting management needs.
Because voting participation is crucial in K-pop fandoms, the UX is designed to sustain engagement over time.
For example, daily voting limits encourage consistent participation, while unlimited voting helps maintain fan excitement throughout the event.
For example, daily voting limits encourage consistent participation, while unlimited voting helps maintain fan excitement throughout the event.
Voting System Admin
Voting System Admin
Voting System Admin
The admin interface is confidential, so the design screens cannot be shared.
Key Features of Voting System Admin
Key Features of Voting System Admin
• Create and manage votes → Provides an intuitive UI that allows administrators to set up and configure voting easily.
• Create and manage votes → Provides an intuitive UI that allows administrators to set up and configure voting easily.
• Real-time data analysis → Visualizes voting data at a glance for quick and efficient monitoring.
• Real-time data analysis → Visualizes voting data at a glance for quick and efficient monitoring.
UX Design Intent
UX Design Intent
→ Designed not only the fandom-facing UX but also an intuitive Admin UX to ensure ease of use for operators.
→ Designed not only the fandom-facing UX but also an intuitive Admin UX to ensure ease of use for operators.
→ Implemented real-time data visualization to enable administrators to respond immediately, as voting results are directly reflected in the audition outcomes.
→ Implemented real-time data visualization to enable administrators to respond immediately, as voting results are directly reflected in the audition outcomes.
Why Are These Features Important?
Why Are These Features Important?
Why Are These Features Important?
All of these features were designed to align with the specific context of HYBE’s global audition program:
All of these features were designed to align with the specific context of HYBE’s global audition program:
🎶
Enhancing the Fan Experience
Enhancing the Fan Experience
Encourages global fandom participation by creating an engaging and intuitive voting process.
Encourages global fandom participation by creating an engaging and intuitive voting process.
🔐
Ensuring Fairness and reliability
Ensuring Fairness and reliability
Increases fan trust and satisfaction with the voting system
Increases fan trust and satisfaction with the voting system
📈
Providing actionable insights
Providing actionable insights
Enables the audition team to leverage real-time voting data for immediate decision-making
Enables the audition team to leverage real-time voting data for immediate decision-making
Performance and Results
Performance and Results
Performance and Results
Successful Support for HYBE’s Global Audition Program
Successful Support for HYBE’s Global Audition Program
Since its first implementation in September 2022, the voting system has been utilized in multiple HYBE global audition programs, including The Dream Academy in 2024. For example, more than 1.19 million votes from worldwide have been collected in the first-round voting in The Dream Academy audition program, demonstrating strong engagement from the global fandom.
Since its first implementation in September 2022, the voting system has been utilized in multiple HYBE global audition programs, including The Dream Academy in 2024. For example, more than 1.19 million votes from worldwide have been collected in the first-round voting in The Dream Academy audition program, demonstrating strong engagement from the global fandom.
Fans from 76 countries took part, contributing to the success and global reach of HYBE’s audition programs.
Fans from 76 countries took part, contributing to the success and global reach of HYBE’s audition programs.
Providing Strategic, Data-Driven Insights
Providing Strategic, Data-Driven Insights
By analyzing fan preferences and engagement patterns through voting data, the system has provided valuable insights that inform HYBE’s marketing strategies and future projects.
By analyzing fan preferences and engagement patterns through voting data, the system has provided valuable insights that inform HYBE’s marketing strategies and future projects.
Implemented real-time participation restrictions and live result aggregation to ensure fairness and reliability by preventing duplicate and abnormal voting behavior.
Implemented real-time participation restrictions and live result aggregation to ensure fairness and reliability by preventing duplicate and abnormal voting behavior.
Increasing the Value of the Weverse Platform
Increasing the Value of the Weverse Platform
Since the introduction of the voting system, Weverse has further solidified its position as a global fan-centric platform.
Since the introduction of the voting system, Weverse has further solidified its position as a global fan-centric platform.
Developed a modular voting system that can be reused not only for audition programs but also for other events and promotions, increasing scalability and platform value.
Developed a modular voting system that can be reused not only for audition programs but also for other events and promotions, increasing scalability and platform value.