Driving a 6x Growth in User Retention with Enhanced LIVE UX Design
Driving a 6x Growth in User Retention with Enhanced LIVE UX Design
Driving a 6x Growth in User Retention with Enhanced LIVE UX Design
How I Improved Artist-Fan Engagement by Redesigning Core LIVE Features, Including Real-Time Chat Fixation and Commerce Integration
How I Improved Artist-Fan Engagement by Redesigning Core LIVE Features, Including Real-Time Chat Fixation and Commerce Integration
How I Improved Artist-Fan Engagement by Redesigning Core LIVE Features, Including Real-Time Chat Fixation and Commerce Integration
Duration
Duration
Duration
June 2023 - Nov
June 2023 - Nov
June 2023 - Nov
Team members
Team members
Team members
Design - Yunhee Jung
Design - Yunhee Jung
Design - Yunhee Jung
App Develop - 2 Members
App Develop - 2 Members
App Develop - 2 Members
Web Develop - 1 Members
Web Develop - 1 Members
Web Develop - 1 Members
My Role
My Role
My Role
Problem & Solution Definiton
Problem & Solution Definiton
Problem & Solution Definiton
User research
User research
User research
Wireframe on Figma
Wireframe on Figma
Wireframe on Figma
High-Fidelity Design
High-Fidelity Design
High-Fidelity Design
UX Prototype Design
UX Prototype Design
UX Prototype Design
Project Overview
Project Overview
Project Overview
Weverse LIVE is designed to foster real-time interaction between fans and artists, enhancing engagement and active participation. In this project, we developed the Artist Chat Pinning and Real-time Commerce (L2S - Link to Shop) features to optimize fandom-centric UX and integrate seamless real-time commerce.
Weverse LIVE is designed to foster real-time interaction between fans and artists, enhancing engagement and active participation. In this project, we developed the Artist Chat Pinning and Real-time Commerce (L2S - Link to Shop) features to optimize fandom-centric UX and integrate seamless real-time commerce.
Weverse LIVE is designed to foster real-time interaction between fans and artists, enhancing engagement and active participation. In this project, we developed the Artist Chat Pinning and Real-time Commerce (L2S - Link to Shop) features to optimize fandom-centric UX and integrate seamless real-time commerce.
Weverse LIVE allows artists to live stream in a more relaxed mood compared to platforms like Instagram or TikTok.
I’d like to share a fun episode related to this feature, involving BTS’s Jungkook…
Weverse LIVE allows artists to live stream in a more relaxed mood compared to platforms like Instagram or TikTok.
I’d like to share a fun episode related to this feature, involving BTS’s Jungkook…
Weverse LIVE allows artists to live stream in a more relaxed mood compared to platforms like Instagram or TikTok.
I’d like to share a fun episode related to this feature, involving BTS’s Jungkook…
Key Objectives of This Project
Key Objectives of This Project
Key Objectives of This Project
Enhance front-end functionality to deepen fan engagement and facilitate real-time communication with their favorite artists.
Enhance front-end functionality to deepen fan engagement and facilitate real-time communication with their favorite artists.
Enhance front-end functionality to deepen fan engagement and facilitate real-time communication with their favorite artists.
Establish real-time commerce function to drive higher purchase conversion rates among fans.
Establish real-time commerce function to drive higher purchase conversion rates among fans.
Establish real-time commerce function to drive higher purchase conversion rates among fans.
Maximize operational efficiency by streamlining admin tools.
Maximize operational efficiency by streamlining admin tools.
Maximize operational efficiency by streamlining admin tools.
Identified Problems
Identified Problems
Identified Problems
Project 1: Artist Chat Pinning During LIVE
Project 1: Artist Chat Pinning During LIVE
Project 1: Artist Chat Pinning During LIVE
Existing UX Issues
Existing UX Issues
Existing UX Issues
K-pop fans especially prefer real-time interaction with artists through chat rather than passive viewing.
K-pop fans especially prefer real-time interaction with artists through chat rather than passive viewing.
K-pop fans especially prefer real-time interaction with artists through chat rather than passive viewing.
However, in conventional systems, artist messages scroll too quickly, causing fans to miss them.
However, in conventional systems, artist messages scroll too quickly, causing fans to miss them.
However, in conventional systems, artist messages scroll too quickly, causing fans to miss them.
K-pop fans, in particular, place a much higher value on real-time engagement with their favorite artists compared to fans of other music genres.
K-pop fans, in particular, place a much higher value on real-time engagement with their favorite artists compared to fans of other music genres.
K-pop fans, in particular, place a much higher value on real-time engagement with their favorite artists compared to fans of other music genres.
Solution Goal
Solution Goal
Solution Goal
Enable fans to stay immersed in real-time conversations without missing important artist messages.
Enable fans to stay immersed in real-time conversations without missing important artist messages.
Enable fans to stay immersed in real-time conversations without missing important artist messages.
Project 2: Link to Shop (L2S) Functionality
Project 2: Link to Shop (L2S) Functionality
Project 2: Link to Shop (L2S) Functionality
Existing UX Issues
Existing UX Issues
Existing UX Issues
K-pop fans often make instant purchases of products mentioned by artists during livestreams.
K-pop fans often make instant purchases of products mentioned by artists during livestreams.
K-pop fans often make instant purchases of products mentioned by artists during livestreams.
However, there was no real-time purchase support within LIVE, making it difficult for fans to locate shopping links.
However, there was no real-time purchase support within LIVE, making it difficult for fans to locate shopping links.
However, there was no real-time purchase support within LIVE, making it difficult for fans to locate shopping links.
A UX improvement was needed to seamlessly connect artist promotions with purchasing behavior, maximizing conversion rates.
A UX improvement was needed to seamlessly connect artist promotions with purchasing behavior, maximizing conversion rates.
A UX improvement was needed to seamlessly connect artist promotions with purchasing behavior, maximizing conversion rates.
Solution Goal
Solution Goal
Solution Goal
Allow fans to instantly purchase products when an artist mentions them during a live broadcast.
Allow fans to instantly purchase products when an artist mentions them during a live broadcast.
Allow fans to instantly purchase products when an artist mentions them during a live broadcast.
Implement an interaction-driven design that aligns with the purchasing patterns of a global fandom.
Implement an interaction-driven design that aligns with the purchasing patterns of a global fandom.
Implement an interaction-driven design that aligns with the purchasing patterns of a global fandom.
Research & Testing Approach
Research & Testing Approach
Research & Testing Approach
Research & Testing Approach
Research & Testing Approach
Data Analysis:
Data Analysis:
Data Analysis:
Examined user data to assess the need for Artist Chat Pinning and real-time commerce (L2S) features.
Examined user data to assess the need for Artist Chat Pinning and real-time commerce (L2S) features.
Examined user data to assess the need for Artist Chat Pinning and real-time commerce (L2S) features.
Behavioral Insights:
Behavioral Insights:
Behavioral Insights:
Analyzed fan and artist participation rates, chat usage patterns, and purchase conversion rates to identify key UX pain points.
Analyzed fan and artist participation rates, chat usage patterns, and purchase conversion rates to identify key UX pain points.
Analyzed fan and artist participation rates, chat usage patterns, and purchase conversion rates to identify key UX pain points.
Prototype Development & Feedback Collection:
Prototype Development & Feedback Collection:
Prototype Development & Feedback Collection:
Developed a UI prototype and gathered feedback from internal stakeholders.
Developed a UI prototype and gathered feedback from internal stakeholders.
Developed a UI prototype and gathered feedback from internal stakeholders.
Conducted iterative design validation and optimization based on user insights and improvement plans.
Conducted iterative design validation and optimization based on user insights and improvement plans.
Conducted iterative design validation and optimization based on user insights and improvement plans.
Since the basic design guidelines for the existing Weverse LIVE feature were already in place, I ideated various versions of UX structures to integrate new features into the existing design.
Since the basic design guidelines for the existing Weverse LIVE feature were already in place, I ideated various versions of UX structures to integrate new features into the existing design.
Since the basic design guidelines for the existing Weverse LIVE feature were already in place, I ideated various versions of UX structures to integrate new features into the existing design.
Key Improvements & Key Features
Key Improvements & Key Features
Key Improvements & Key Features
Project 1 : Artist Chat Pinning During LIVE
Project 1 : Artist Chat Pinning During LIVE
Project 1 : Artist Chat Pinning During LIVE
✅ Implemented artist chat pinning to keep key messages visible at the top of the chat.
✅ Implemented artist chat pinning to keep key messages visible at the top of the chat.
✅ Implemented artist chat pinning to keep key messages visible at the top of the chat.
✅ Multilingual support and global UX optimization, enabling automatic translation of artist messages into the user’s preferred language.
✅ Multilingual support and global UX optimization, enabling automatic translation of artist messages into the user’s preferred language.
✅ Multilingual support and global UX optimization, enabling automatic translation of artist messages into the user’s preferred language.
✅ Designed to enhance fan engagement by increasing artist participation in live chats.
✅ Designed to enhance fan engagement by increasing artist participation in live chats.
✅ Designed to enhance fan engagement by increasing artist participation in live chats.
Impact After Implementation
Impact After Implementation
Impact After Implementation
Artist chat engagement increased by 145%.
Artist chat engagement increased by 145%.
Artist chat engagement increased by 145%.
The total number of live artist chats grew by 72%, while fan chat volume also increased, leading to higher overall live retention.
The total number of live artist chats grew by 72%, while fan chat volume also increased, leading to higher overall live retention.
The total number of live artist chats grew by 72%, while fan chat volume also increased, leading to higher overall live retention.
Real-time user interactions (comments, likes) surged by up to 600%.
Real-time user interactions (comments, likes) surged by up to 600%.
Real-time user interactions (comments, likes) surged by up to 600%.
The update received overwhelmingly positive feedback on social media (Twitter/X) and became Weverse’s of of the most-discussed features in 2023.
The update received overwhelmingly positive feedback on social media (Twitter/X) and became Weverse’s of of the most-discussed features in 2023.
The update received overwhelmingly positive feedback on social media (Twitter/X) and became Weverse’s of of the most-discussed features in 2023.
Project 2 : Link to Shop (L2S) Functionality
Project 2 : Link to Shop (L2S) Functionality
Project 2 : Link to Shop (L2S) Functionality
✅ Introduced a real-time shopping feature integrated within the live screen.
✅ Introduced a real-time shopping feature integrated within the live screen.
✅ Introduced a real-time shopping feature integrated within the live screen.
✅ Displayed shopping tags for artist-related products, enabling seamless purchases through the platform’s commerce shop.
✅ Displayed shopping tags for artist-related products, enabling seamless purchases through the platform’s commerce shop.
✅ Displayed shopping tags for artist-related products, enabling seamless purchases through the platform’s commerce shop.
Impact After Implementation
Impact After Implementation
Impact After Implementation
Purchase conversion rate increased by over 50% during LIVE.
Purchase conversion rate increased by over 50% during LIVE.
Purchase conversion rate increased by over 50% during LIVE.
BTS Jungkook’s comeback showcase recorded the highest single-event purchase volume, surpassing ₩200 million (~$150K USD).
BTS Jungkook’s comeback showcase recorded the highest single-event purchase volume, surpassing ₩200 million (~$150K USD).
BTS Jungkook’s comeback showcase recorded the highest single-event purchase volume, surpassing ₩200 million (~$150K USD).
Global fandom’s purchase conversion rate saw a significant upward trend.
Global fandom’s purchase conversion rate saw a significant upward trend.
Global fandom’s purchase conversion rate saw a significant upward trend.
And We also Added Relatable Features and improved overall UX in the internal Admin System
And We also Added Relatable Features and improved overall UX in the internal Admin System
And We also Added Relatable Features and improved overall UX in the internal Admin System
✅ Enhanced UI for setting LIVE content and product registration
✅ Enhanced UI for setting LIVE content and product registration
✅ Enhanced UI for setting LIVE content and product registration
✅ Added key admin features: Shop URL verification, image upload, and status ON/OFF management.
✅ Added key admin features: Shop URL verification, image upload, and status ON/OFF management.
✅ Added key admin features: Shop URL verification, image upload, and status ON/OFF management.
✅ Designed an intuitive UI based on usability feedback from internal operators.
✅ Designed an intuitive UI based on usability feedback from internal operators.
✅ Designed an intuitive UI based on usability feedback from internal operators.
Impact After Implementation
Impact After Implementation
Impact After Implementation
Survey results from internal operator showed a 60% reduction in admin task time.
Survey results from internal operator showed a 60% reduction in admin task time.
Survey results from internal operator showed a 60% reduction in admin task time.
Received positive feedback from internal operators that they have experienced increased task satisfaction due to the improved system intuitiveness.
Received positive feedback from internal operators that they have experienced increased task satisfaction due to the improved system intuitiveness.
Received positive feedback from internal operators that they have experienced increased task satisfaction due to the improved system intuitiveness.
Key Impacts Summary
Key Impacts Summary
Key Impacts Summary
Artist Chat Feature Improvements
Artist Chat Feature Improvements
Artist Chat Feature Improvements
145% increase in the number of LIVE sessions with artist chats.
145% increase in the number of LIVE sessions with artist chats.
145% increase in the number of LIVE sessions with artist chats.
156% increase in the total number of artist chat messages.
156% increase in the total number of artist chat messages.
156% increase in the total number of artist chat messages.
72.22% increase in communities with artist chats.
72.22% increase in communities with artist chats.
72.22% increase in communities with artist chats.
Real-Time Commerce (L2S) Feature
Real-Time Commerce (L2S) Feature
Real-Time Commerce (L2S) Feature
50%+ increase in purchase conversion rates during LIVE.
50%+ increase in purchase conversion rates during LIVE.
50%+ increase in purchase conversion rates during LIVE.
BTS Jungkook’s comeback showcase achieved record-breaking sales, exceeding ₩200M (~$150K USD).
BTS Jungkook’s comeback showcase achieved record-breaking sales, exceeding ₩200M (~$150K USD).
BTS Jungkook’s comeback showcase achieved record-breaking sales, exceeding ₩200M (~$150K USD).
Significant growth in global fandom’s purchase conversion rates.
Significant growth in global fandom’s purchase conversion rates.
Significant growth in global fandom’s purchase conversion rates.
Positive Feedback
Positive Feedback
Positive Feedback
Artist participation in LIVE chats increased significantly.
Artist participation in LIVE chats increased significantly.
Artist participation in LIVE chats increased significantly.
Fans showed overwhelmingly positive reactions to the fixed chat feature.
Fans showed overwhelmingly positive reactions to the fixed chat feature.
Fans showed overwhelmingly positive reactions to the fixed chat feature.
Project Significance
Project Significance
Project Significance
Beyond simple UI enhancements, this project exemplifies the optimization of K-pop fandom’s unique live experience while successfully integrating a real-time commerce model.
Beyond simple UI enhancements, this project exemplifies the optimization of K-pop fandom’s unique live experience while successfully integrating a real-time commerce model.
Beyond simple UI enhancements, this project exemplifies the optimization of K-pop fandom’s unique live experience while successfully integrating a real-time commerce model.
🎯 UX optimization tailored for a global K-pop fandom
🎯 UX optimization tailored for a global K-pop fandom
🎯 UX optimization tailored for a global K-pop fandom
🎯 Interaction design reflecting fandom-specific live consumption patterns
🎯 Interaction design reflecting fandom-specific live consumption patterns
🎯 Interaction design reflecting fandom-specific live consumption patterns
🎯 Enhancing fan engagement through UX improvements, directly driving business performance (increase in paid transactions & purchase conversion rates)
🎯 Enhancing fan engagement through UX improvements, directly driving business performance (increase in paid transactions & purchase conversion rates)
🎯 Enhancing fan engagement through UX improvements, directly driving business performance (increase in paid transactions & purchase conversion rates)
Overall, this project enabled Weverse LIVE to evolve from a traditional live streaming platform into a fandom-driven real-time community and commerce ecosystem.
Overall, this project enabled Weverse LIVE to evolve from a traditional live streaming platform into a fandom-driven real-time community and commerce ecosystem.
Overall, this project enabled Weverse LIVE to evolve from a traditional live streaming platform into a fandom-driven real-time community and commerce ecosystem.