Listening Party

How I Designed a brand new Streaming feature that can Unite Fans and Artists

Duration

Jan - June 2024

Role

Problem & Solution Definiton

User research

Wireframe on Figma

User Flow Design

UX Prototype Design

Team members

UX Design - Yuni Jung,

Haesol Choi

UX Design - Yuni Jung,

Haesol Choi

UX Design - Yuni Jung,

Haesol Choi

Motion Design - 2 members

App Develop - 6 members

Web Develop - 2 members

Server Develop - 3 members

Tools

Figma

Notion

Jira

Confluence

Phase

Listening Party

How I Designed a brand new Streaming feature that can Unite Fans and Artists

Duration

Jan - June 2024

Role

Problem & Solution Definiton

User research

Wireframe on Figma

User Flow Design

UX Prototype Design

Team members

UX Design - Yuni Jung,

Haesol Choi

Motion Design - 2 members

App Develop - 6 members

Web Develop - 2 members

Server Develop - 3 members

Tools

Figma

Notion

Jira

Confluence

Phase

Preview

Key Impacts in Launch Week..

2,292

Listening Parties Opened

189,352

Total Cumulative Streams of all Listening Parties on Weverse

26%

Users who purchased Paid Membership and Hosted the Party

*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party

Users who purchased Paid Membership and Hosted the Party

*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party

Users who purchased Paid Membership and Hosted the Party

*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party

Users who purchased Paid Membership and Hosted the Party

*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party

Artists who Hosted or Participated in the Listening Party

Overview

Industry + User Research

We first studied how fandom users consume and stream music.

Fans often organize streaming sessions when an artist releases a new song.

However, this behavior is spread across many different platforms.

Fans often organize streaming sessions when an artist releases a new song.

However, this behavior is spread across many different platforms.

Fans often organize streaming sessions when an artist releases a new song.

However, this behavior is spread across many different platforms.

Fans often organize streaming sessions when an artist releases a new song.

However, this behavior is spread across many different platforms.

They listen on Spotify or Apple Music

They upload streaming proof on Twitter or Reddit
They communicate on Weverse or Twitter Spaces

They listen on Spotify or Apple Music

They upload streaming proof on Twitter or Reddit
They communicate on Weverse or Twitter Spaces

They listen on Spotify or Apple Music

They upload streaming proof on Twitter or Reddit
They communicate on Weverse or Twitter Spaces

They listen on Spotify or Apple Music

They upload streaming proof on Twitter or Reddit
They communicate on Weverse or Twitter Spaces

Because these actions happen on separate platforms, the fan experience becomes fragmented, and artists and labels also struggle to get real time insights from fans during these moments.

Smaller artists and indie labels face another challenge.

They do not have an official space where they can listen with fans in real time.

Most group listening features on large platforms are focused on major artists.

Smaller artists and indie labels face another challenge.

They do not have an official space where they can listen with fans in real time.

Most group listening features on large platforms are focused on major artists.

Smaller artists and indie labels face another challenge.

They do not have an official space where they can listen with fans in real time.

Most group listening features on large platforms are focused on major artists.

Smaller artists and indie labels face another challenge.

They do not have an official space where they can listen with fans in real time.

Most group listening features on large platforms are focused on major artists.

Through this research, we identified two core problems:

The fan experience is fragmented across multiple platforms and lacks a unified space.
Smaller artists and labels do not have accessible tools to communicate with fans in real time.

Through this research, we identified two core problems:

The fan experience is fragmented across multiple platforms and lacks a unified space.
Smaller artists and labels do not have accessible tools to communicate with fans in real time.

Through this research, we identified two core problems:

The fan experience is fragmented across multiple platforms and lacks a unified space.
Smaller artists and labels do not have accessible tools to communicate with fans in real time.

Through this research, we identified two core problems:

The fan experience is fragmented across multiple platforms and lacks a unified space.
Smaller artists and labels do not have accessible tools to communicate with fans in real time.

Objective

Real-time streaming platform with Artist&Fans

Based on these findings, our goal became clear, and this goal defined the objective of the Listening Party feature.

To create a unified platform for fans to stream artists' music collectively.

To facilitate real-time interaction between artists and fans during listening sessions.

To provide small artists and entertainment agencies with a tool to boost music chart performance.

To offer a unique listening experience that strengthens the artist-fan bond.

Target Users

Before diving into the project, We set target users for our project and made them as each persona group.

We developed key featrues for each targeted users to satisfy their different user needs.

Before diving into the project, We set target users for our project and made them as each persona group.

We developed key featrues for each targeted users to satisfy their different user needs.

Before diving into the project, We set target users for our project and made them as each persona group.

We developed key featrues for each targeted users to satisfy their different user needs.

Before diving into the project, We set target users for our project and made them as each persona group.

We developed key featrues for each targeted users to satisfy their different user needs.

FAN

“I want to support my favorite artist”

“I want to stream my artist’s new song with other fans”

“I want to communicate with my artist while streaming”

“I want to support my favorite artist”

“I want to stream my artist’s new song with other fans”

“I want to communicate with my artist while streaming”

“I want to support my favorite artist”

“I want to stream my artist’s new song with other fans”

“I want to communicate with my artist while streaming”

“I want to support my favorite artist”

“I want to stream my artist’s new song with other fans”

“I want to communicate with my artist while streaming”

ARTISTS

“I want to communicate with my fans while listening to my music altogether”

“I want to motivate my fans to stream my songs”

“I want to communicate with my fans while listening to my music altogether”

“I want to motivate my fans to stream my songs”

“I want to communicate with my fans while listening to my music altogether”

“I want to motivate my fans to stream my songs”

“I want to communicate with my fans while listening to my music altogether”

“I want to motivate my fans to stream my songs”

MUSIC LABELS

“I want to promote new songs of my company’s artists”

“I want to monitor fans streaming performace when new song is released”

“I want to promote new songs of my company’s artists”

“I want to monitor fans streaming performace when new song is released”

“I want to promote new songs of my company’s artists”

“I want to monitor fans streaming performace when new song is released”

“I want to promote new songs of my company’s artists”

“I want to monitor fans streaming performace when new song is released”

Final Design with Key Solutions

After figuring out each target user’s needs,

We derived key features as solutions for each target users.

After figuring out each target user’s needs,

We derived key features as solutions for each target users.

After figuring out each target user’s needs,

We derived key features as solutions for each target users.

After figuring out each target user’s needs,

We derived key features as solutions for each target users.

SOLUTION 1

Artists or music labels can host Official Listening Parties to promote their music.

SOLUTION 2

Fans can also take the role of a Listening Party Host, organizing Fan Listening Parties to engage the community.

SOLUTION 3

Seamless Playlist Setup via Spotify & Apple Music

BEFORE THE PARTY STARTS

HOST

01. Creating a Listening Party

Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!

Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!

Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!

Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!

WHEN THE PARTY STARTS

HOST

02. Hosting & Managing the Listening Party

Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.

Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.

Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.

Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.

LISTENER

03. Joining the Party

Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the host’s (artist’s) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.

Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the host’s (artist’s) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.

Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the host’s (artist’s) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.

Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the host’s (artist’s) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.

AFTER THE PARTY ENDS

HOST

04. Post-Party Engagement

Enable the Replay feature for users who missed the live session, allowing them to rewatch the event.

LISTENER

04. Exploring After the Party

Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.

Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.

Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.

Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.

Final User Flow - From Creating to Joining the Listening Party

So How We Got to the Final Design?

Process Index

Created User Flow Diagram : Core interaction flows mapped visually.
Drew Wireframes with Mid Fidelity : Mid-fidelity wireframes to be refined into high-fidelity prototypes.
Functional Documentation : Served as a design-to-dev bridge, specifying logics before high fidelity.
Final High Fidelity Screens : Based on the Mid-fidelity wireframes and Functional Documentations, We finalized High-fidelity designs and created Prototypes

Created User Flow Diagram : Core interaction flows mapped visually.
Drew Wireframes with Mid Fidelity : Mid-fidelity wireframes to be refined into high-fidelity prototypes.
Functional Documentation : Served as a design-to-dev bridge, specifying logics before high fidelity.
Final High Fidelity Screens : Based on the Mid-fidelity wireframes and Functional Documentations, We finalized High-fidelity designs and created Prototypes

Created User Flow Diagram : Core interaction flows mapped visually.
Drew Wireframes with Mid Fidelity : Mid-fidelity wireframes to be refined into high-fidelity prototypes.
Functional Documentation : Served as a design-to-dev bridge, specifying logics before high fidelity.
Final High Fidelity Screens : Based on the Mid-fidelity wireframes and Functional Documentations, We finalized High-fidelity designs and created Prototypes

Created User Flow Diagram : Core interaction flows mapped visually.
Drew Wireframes with Mid Fidelity : Mid-fidelity wireframes to be refined into high-fidelity prototypes.
Functional Documentation : Served as a design-to-dev bridge, specifying logics before high fidelity.
Final High Fidelity Screens : Based on the Mid-fidelity wireframes and Functional Documentations, We finalized High-fidelity designs and created Prototypes

*Function specification document helps outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature.

It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.

*Function specification document helps outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature.

It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.

*Function specification document helps outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature.

It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.

*Function specification document helps outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature.

It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.

Key Impacts

The new Listening Party feature significantly benefited fans facing economic and cultural limitations in several ways

🎧 Massvie User Engagement

• 2,292 parties hosted in just 4 days

• 41,887 total participants

• 189,352 cumulative streams

• 2,292 parties hosted in just 4 days

• 41,887 total participants

• 189,352 cumulative streams

• 2,292 parties hosted in just 4 days

• 41,887 total participants

• 189,352 cumulative streams

• 2,292 parties hosted in just 4 days

• 41,887 total participants

• 189,352 cumulative streams

🌍 Global & Inclusive Participation

Breaking down geographic and cultural barriers to connect global fandoms.

• Top 3 host countries:

🇵🇭 Philippines (11.1%)

🇲🇽 Mexico (11%)

🇺🇸 USA (8.4%)

• Top 3 participant countries

🇲🇽 Mexico, 🇯🇵 Japan, 🇰🇷 Korea

• Top 3 host countries:

🇵🇭 Philippines (11.1%)

🇲🇽 Mexico (11%)

🇺🇸 USA (8.4%)

• Top 3 participant countries

🇲🇽 Mexico, 🇯🇵 Japan, 🇰🇷 Korea

• Top 3 host countries:

🇵🇭 Philippines (11.1%)

🇲🇽 Mexico (11%)

🇺🇸 USA (8.4%)

• Top 3 participant countries

🇲🇽 Mexico, 🇯🇵 Japan, 🇰🇷 Korea

• Top 3 host countries:

🇵🇭 Philippines (11.1%)

🇲🇽 Mexico (11%)

🇺🇸 USA (8.4%)

• Top 3 participant countries

🇲🇽 Mexico, 🇯🇵 Japan, 🇰🇷 Korea

💬 Fan-Led Monetization

Fostering shared experiences and artist-fan intimacy.

• 22% of hosts paid for digital membership to create parties

• Indicates strong willingness to pay for fan-led experiences

• 22% of hosts paid for digital membership to create parties

• Indicates strong willingness to pay for fan-led experiences

• 22% of hosts paid for digital membership to create parties

• Indicates strong willingness to pay for fan-led experiences

• 22% of hosts paid for digital membership to create parties

• Indicates strong willingness to pay for fan-led experiences

💬 High-Impact Artist Participation

Fostering shared experiences and artist-fan intimacy.

• After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.

• Artists included Enhypen, dearALICE, Eill and LE SSERAFIM

• After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.

• Artists included Enhypen, dearALICE, Eill and LE SSERAFIM

• After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.

• Artists included Enhypen, dearALICE, Eill and LE SSERAFIM

• After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.

• Artists included Enhypen, dearALICE, Eill and LE SSERAFIM

Post-Lauch Data & Insights

While the initial response confirmed strong fan demand, weekly usage trends revealed emerging pain points, and guided the nest phase of improvements.

Party Creating : From Surge to Stablization

📉 2,292 → ~800 → 408

Party creation dropped ~80% over 2 months.

→ Needed new engagement mechanics (e.g., featured parties, reminders).

📉 2,292 → ~800 → 408

Party creation dropped ~80% over 2 months.

→ Needed new engagement mechanics (e.g., featured parties, reminders).

📉 2,292 → ~800 → 408

Party creation dropped ~80% over 2 months.

→ Needed new engagement mechanics (e.g., featured parties, reminders).

📉 2,292 → ~800 → 408

Party creation dropped ~80% over 2 months.

→ Needed new engagement mechanics (e.g., featured parties, reminders).

Listener Count Volatility

📈 Peaked at 154,934 listeners in late April

📉 Weekly numbers fluctuated sharply

→ Participation was strongly tied to artist involvement & event timing.

📈 Peaked at 154,934 listeners in late April

📉 Weekly numbers fluctuated sharply

→ Participation was strongly tied to artist involvement & event timing.

📈 Peaked at 154,934 listeners in late April

📉 Weekly numbers fluctuated sharply

→ Participation was strongly tied to artist involvement & event timing.

📈 Peaked at 154,934 listeners in late April

📉 Weekly numbers fluctuated sharply

→ Participation was strongly tied to artist involvement & event timing.

Real-time Chat Volume Declined After Week

💬 176,047 chats → sharp decrease

→ Real-time chat is a core engagement driver : artist or host presence mattered.

💬 176,047 chats → sharp decrease

→ Real-time chat is a core engagement driver : artist or host presence mattered.

💬 176,047 chats → sharp decrease

→ Real-time chat is a core engagement driver : artist or host presence mattered.

💬 176,047 chats → sharp decrease

→ Real-time chat is a core engagement driver : artist or host presence mattered.

Data-Driven Design Iteration

Based on these Insights, I proposed and designed next-step improvement :

Pain Point

Design Iteration

Party Creation dropped ~80% (2,292 → 800 → 408 in 2 months) → After an initial surge of interest, user engagement declined rapidly.

Listener Count highly volatile → Listener engagement fluctuated significantly, heavily influenced by artist schedules and event timings.

Real-time Chat sharply declined after Week 1 (176,047 → sharp decline) → Core engagement drivers weakened quickly after launch.

🏷️ Featured Parties with artist or themed curation → to drive ongoing interest and encourage repeat participation.

📣 Artist interaction triggers (push notifications) → to notify fans of artist participation, strengthening retention and reducing missed opportunities.

🧩 Light gamification for hosts (e.g., badges, repeat host status) → to encourage fan participation and foster a stronger community.

jungy293@newschool.edu

New York, United States