Listening Party
Listening Party
Listening Party
How I Designed a brand new Streaming feature that can Unite Fans and Artists
How I Designed a brand new Streaming feature that can Unite Fans and Artists
How I Designed a brand new Streaming feature that can Unite Fans and Artists
About
About
About
Designing a new mobile app feature, Listening Party
Designing a new mobile app feature, Listening Party
Designing a new mobile app feature, Listening Party
Duration
Duration
Duration
Jan 2024 - June
Jan 2024 - June
Jan 2024 - June
Role
Role
Role
Problem & Solution Definiton
Problem & Solution Definiton
Problem & Solution Definiton
User research
User research
User research
Wireframe on Figma
Wireframe on Figma
Wireframe on Figma
UX Prototype Design
UX Prototype Design
UX Prototype Design
Team members
Team members
Team members
Yunhee Jung
Yunhee Jung
Yunhee Jung
Haesol Choi
Haesol Choi
Haesol Choi
Listening Party
How I Designed a brand new Streaming feature that can Unite Fans and Artists
About
Designing a new mobile app feature, Listening Party
Duration
Jan 2024 - June
Role
Problem & Solution Definiton
User research
Wireframe on Figma
UX Prototype Design
Team members
Yunhee Jung
Haesol Choi
Key Impacts in Launch Week..
2,292
2,292
Listening Parties Opened
Listening Parties Opened
Listening Parties Opened
189,352
189,352
Total Cumulative Streams of all Listening Parties on Weverse
Total Cumulative Streams of all Listening Parties on Weverse
Total Cumulative Streams of all Listening Parties on Weverse
26%
26%
Users who purchased Paid Membership and Hosted the Party
*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party
Users who purchased Paid Membership and Hosted the Party
*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party
Users who purchased Paid Membership and Hosted the Party
*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party
Users who purchased Paid Membership and Hosted the Party
*For those who purchased Paid Membership on Weverse can be a Host of the Listening Party
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34
Artists who Hosted or Participated in the Listening Party
Artists who Hosted or Participated in the Listening Party
Artists who Hosted or Participated in the Listening Party
Overview
Overview
Overview
Overview
Listening Party was designed to bring fans together through shared, real-time musical experiences with artists and peers.
This feature allowed users to listen simultaneously, chat live, and even join artist-hosted parties.
In this project, I led the overall UX architecture, Design, defined the MVP scope, and collaborated closely with developers and PMs to align fan engagement goals with platform feasibility.
I also facilitated the design iteration process using post-launch user data to refine feature visibility and interaction flow.
Listening Party was designed to bring fans together through shared, real-time musical experiences with artists and peers.
This feature allowed users to listen simultaneously, chat live, and even join artist-hosted parties.
In this project, I led the overall UX architecture, Design, defined the MVP scope, and collaborated closely with developers and PMs to align fan engagement goals with platform feasibility.
I also facilitated the design iteration process using post-launch user data to refine feature visibility and interaction flow.
Listening Party was designed to bring fans together through shared, real-time musical experiences with artists and peers.
This feature allowed users to listen simultaneously, chat live, and even join artist-hosted parties.
In this project, I led the overall UX architecture, Design, defined the MVP scope, and collaborated closely with developers and PMs to align fan engagement goals with platform feasibility.
I also facilitated the design iteration process using post-launch user data to refine feature visibility and interaction flow.
Listening Party was designed to bring fans together through shared, real-time musical experiences with artists and peers.
This feature allowed users to listen simultaneously, chat live, and even join artist-hosted parties.
In this project, I led the overall UX architecture, Design, defined the MVP scope, and collaborated closely with developers and PMs to align fan engagement goals with platform feasibility.
I also facilitated the design iteration process using post-launch user data to refine feature visibility and interaction flow.
Objective
Objective
Objective
Objective
Real-time streaming platform with Artist&Fans
Real-time streaming platform with Artist&Fans
Real-time streaming platform with Artist&Fans
Real-time streaming platform with Artist&Fans
How might We create new feature to revolutionize the way fans and artists interact and experience music together, fostering a community-driven platform that supports and enhances music appreciation and artist recognition?
How might We create new feature to revolutionize the way fans and artists interact and experience music together, fostering a community-driven platform that supports and enhances music appreciation and artist recognition?
How might We create new feature to revolutionize the way fans and artists interact and experience music together, fostering a community-driven platform that supports and enhances music appreciation and artist recognition?
How might We create new feature to revolutionize the way fans and artists interact and experience music together, fostering a community-driven platform that supports and enhances music appreciation and artist recognition?
To create a unified platform for fans to stream artists' music collectively.
To create a unified platform for fans to stream artists' music collectively.
To create a unified platform for fans to stream artists' music collectively.
To create a unified platform for fans to stream artists' music collectively.
To facilitate real-time interaction between artists and fans during listening sessions.
To facilitate real-time interaction between artists and fans during listening sessions.
To facilitate real-time interaction between artists and fans during listening sessions.
To facilitate real-time interaction between artists and fans during listening sessions.
To provide artists and entertainment agencies with a tool to boost music chart performance.
To provide artists and entertainment agencies with a tool to boost music chart performance.
To provide artists and entertainment agencies with a tool to boost music chart performance.
To provide artists and entertainment agencies with a tool to boost music chart performance.
To offer a unique listening experience that strengthens the artist-fan bond.
To offer a unique listening experience that strengthens the artist-fan bond.
To offer a unique listening experience that strengthens the artist-fan bond.
To offer a unique listening experience that strengthens the artist-fan bond.
Progress
Progress
Progress
Progress
Industry & User Research
Our project explored the music market, particularly K-pop, to analyze the dynamics between fans, artists, and labels.
Our project explored the music market, particularly K-pop, to analyze the dynamics between fans, artists, and labels.
Our project explored the music market, particularly K-pop, to analyze the dynamics between fans, artists, and labels.
Key insight: Fans organize streaming events to boost chart performance, a trend growing beyond K-pop into American and Latin pop. However, smaller artists struggle to mobilize similar support.
Key insight: Fans organize streaming events to boost chart performance, a trend growing beyond K-pop into American and Latin pop. However, smaller artists struggle to mobilize similar support.
Key insight: Fans organize streaming events to boost chart performance, a trend growing beyond K-pop into American and Latin pop. However, smaller artists struggle to mobilize similar support.
This revealed a need for a platform to help emerging artists and indie labels engage fans effectively and improve chart performance.
This revealed a need for a platform to help emerging artists and indie labels engage fans effectively and improve chart performance.
This revealed a need for a platform to help emerging artists and indie labels engage fans effectively and improve chart performance.
Competitors Analysis
Before creating wireframes, we conducted research and analysis on competing products in the market.
Before creating wireframes, we conducted research and analysis on competing products in the market.
Before creating wireframes, we conducted research and analysis on competing products in the market.
Our primary selection criteria focused on services that allow multiple users to stream the same music simultaneously.
Our primary selection criteria focused on services that allow multiple users to stream the same music simultaneously.
Our primary selection criteria focused on services that allow multiple users to stream the same music simultaneously.
By examining similar services like Spotify Jam, we identified key design references to guide our product development.
By examining similar services like Spotify Jam, we identified key design references to guide our product development.
By examining similar services like Spotify Jam, we identified key design references to guide our product development.
Wirefiraming - Mid fidelity
After determining key features, We developed mid-fidelity wireframes that aligned key features with target user needs.
After determining key features, We developed mid-fidelity wireframes that aligned key features with target user needs.
After determining key features, We developed mid-fidelity wireframes that aligned key features with target user needs.
Functional Documentation
After completing the mid-fidelity designs, a function specification document is created based on these screens. This document outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature. It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.
After completing the mid-fidelity designs, a function specification document is created based on these screens. This document outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature. It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.
After completing the mid-fidelity designs, a function specification document is created based on these screens. This document outlines the required functionalities for each screen, the intended user flow, and the logic behind each feature. It serves as a bridge between design and development, ensuring that developers can implement the necessary logic before the final design phase begins.
Target Users
Target Users
Target Users
Target Users
Before diving into the project, We set target users for our project and made them as each persona group.
We developed key featrues for each targeted users to satisfy their needs.
Before diving into the project, We set target users for our project and made them as each persona group.
We developed key featrues for each targeted users to satisfy their needs.
Before diving into the project, We set target users for our project and made them as each persona group.
We developed key featrues for each targeted users to satisfy their needs.
Before diving into the project, We set target users for our project and made them as each persona group.
We developed key featrues for each targeted users to satisfy their needs.
FAN
βI want to support my favorite artistβ
βI want to stream my artistβs new song with other fansβ
βI want to communicate with my artist while streamingβ
βI want to support my favorite artistβ
βI want to stream my artistβs new song with other fansβ
βI want to communicate with my artist while streamingβ
βI want to support my favorite artistβ
βI want to stream my artistβs new song with other fansβ
βI want to communicate with my artist while streamingβ
βI want to support my favorite artistβ
βI want to stream my artistβs new song with other fansβ
βI want to communicate with my artist while streamingβ
ARTISTS
βI want to communicate with my fans while listening to my music altogetherβ
βI want to motivate my fans to stream my songsβ
βI want to communicate with my fans while listening to my music altogetherβ
βI want to motivate my fans to stream my songsβ
βI want to communicate with my fans while listening to my music altogetherβ
βI want to motivate my fans to stream my songsβ
βI want to communicate with my fans while listening to my music altogetherβ
βI want to motivate my fans to stream my songsβ
MUSIC LABELS
βI want to promote new songs of my companyβs artistsβ
βI want to monitor fans streaming performace when new song is releasedβ
βI want to promote new songs of my companyβs artistsβ
βI want to monitor fans streaming performace when new song is releasedβ
βI want to promote new songs of my companyβs artistsβ
βI want to monitor fans streaming performace when new song is releasedβ
βI want to promote new songs of my companyβs artistsβ
βI want to monitor fans streaming performace when new song is releasedβ
Key Features & Solutions
Key Features & Solutions
Key Features & Solutions
Key Features & Solutions
After figuring out each target userβs needs,
We derived key features as solutions for each target users.
After figuring out each target userβs needs,
We derived key features as solutions for each target users.
After figuring out each target userβs needs,
We derived key features as solutions for each target users.
After figuring out each target userβs needs,
We derived key features as solutions for each target users.
SOLUTION 1
SOLUTION 1
SOLUTION 1
SOLUTION 1
Artists or music labels can host Official Listening Parties to promote their music.
Artists or music labels can host Official Listening Parties to promote their music.
Artists or music labels can host Official Listening Parties to promote their music.
Artists or music labels can host Official Listening Parties to promote their music.
SOLUTION 2
SOLUTION 2
SOLUTION 2
SOLUTION 2
Fans can also take the role of a Listening Party Host, organizing Fan Listening Parties to engage the community.
Fans can also take the role of a Listening Party Host, organizing Fan Listening Parties to engage the community.
Fans can also take the role of a Listening Party Host, organizing Fan Listening Parties to engage the community.
Fans can also take the role of a Listening Party Host, organizing Fan Listening Parties to engage the community.
BEFORE THE PARTY STARTS
BEFORE THE PARTY STARTS
HOST
HOST
01. Creating a Listening Party
01. Creating a Listening Party
Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!
Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!
Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!
Open the Listening Party Setup Page to host the event.
Schedule the party start date and time.
Connect with third-party streaming services (e.g., Spotify, Apple Music) to play music during the party.
Select songs and playlists for the event.
Once the setup is complete and the party is launched, it enters Standby Mode, where the system checks the party status.
A countdown starts and Listening Party really begins!!
WHEN THE PARTY STARTS
WHEN THE PARTY STARTS
HOST
HOST
02. Hosting & Managing the Listening Party
02. Hosting & Managing the Listening Party
Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.
Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.
Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.
Monitor real-time streaming counts and chart rankings.
Communicate with fans through live chat, sending appreciation and encouragement messages.
Track fan reactions in the chat and adjust the playlist dynamically based on live chat feedback.
LISTENER
LISTENER
03. Joining the Party
03. Joining the Party
Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the hostβs (artistβs) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.
Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the hostβs (artistβs) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.
Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the hostβs (artistβs) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.
Browse the Listening Party list and select a party
Join the party and engage with the real-time chat and reaction features.
View the hostβs (artistβs) messages and interact through live chat.
Boost streaming counts by listening together with other fans.
Unlock celebration effects when streaming milestones are reached, and fans are motivated for participation.
AFTER THE PARTY ENDS
AFTER THE PARTY ENDS
HOST
HOST
04. Post-Party Engagement
04. Post-Party Engagement
Enable the Replay feature for users who missed the live session, allowing them to rewatch the event.
Enable the Replay feature for users who missed the live session, allowing them to rewatch the event.
Enable the Replay feature for users who missed the live session, allowing them to rewatch the event.
Enable the Replay feature for users who missed the live session, allowing them to rewatch the event.
LISTENER
LISTENER
04. Exploring After the Party
04. Exploring After the Party
Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.
Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.
Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.
Access the Listening Party Replay to revisit finished parties.
Review highlighted artist live chat messages and curated streaming playlists.
Select timestamped artist messages within the chat, automatically syncing the playback bar to that moment for better context.
Final User Flow - From Creating to Joining the Listening Party
Final User Flow - From Creating to Joining the Listening Party
Final User Flow - From Creating to Joining the Listening Party
Final User Flow - From Creating to Joining the Listening Party
Key Impacts
Key Impacts
Key Impacts
Key Impacts
The new Listening Party feature significantly benefited fans facing economic and cultural limitations in several ways
The new Listening Party feature significantly benefited fans facing economic and cultural limitations in several ways
The new Listening Party feature significantly benefited fans facing economic and cultural limitations in several ways
The new Listening Party feature significantly benefited fans facing economic and cultural limitations in several ways
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π§ Massvie User Engagement
π§ Massvie User Engagement
π§ Massvie User Engagement
π§ Massvie User Engagement
β’ 2,292 parties hosted in just 4 days
β’ 41,887 total participants
β’ 189,352 cumulative streams
β’ 2,292 parties hosted in just 4 days
β’ 41,887 total participants
β’ 189,352 cumulative streams
β’ 2,292 parties hosted in just 4 days
β’ 41,887 total participants
β’ 189,352 cumulative streams
β’ 2,292 parties hosted in just 4 days
β’ 41,887 total participants
β’ 189,352 cumulative streams
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π Global & Inclusive Participation
π Global & Inclusive Participation
π Global & Inclusive Participation
π Global & Inclusive Participation
Breaking down geographic and cultural barriers to connect global fandoms.
Breaking down geographic and cultural barriers to connect global fandoms.
Breaking down geographic and cultural barriers to connect global fandoms.
Breaking down geographic and cultural barriers to connect global fandoms.
β’ Top 3 host countries:
π΅π Philippines (11.1%)
π²π½ Mexico (11%)
πΊπΈ USA (8.4%)
β’ Top 3 participant countries
π²π½ Mexico, π―π΅ Japan, π°π· Korea
β’ Top 3 host countries:
π΅π Philippines (11.1%)
π²π½ Mexico (11%)
πΊπΈ USA (8.4%)
β’ Top 3 participant countries
π²π½ Mexico, π―π΅ Japan, π°π· Korea
β’ Top 3 host countries:
π΅π Philippines (11.1%)
π²π½ Mexico (11%)
πΊπΈ USA (8.4%)
β’ Top 3 participant countries
π²π½ Mexico, π―π΅ Japan, π°π· Korea
β’ Top 3 host countries:
π΅π Philippines (11.1%)
π²π½ Mexico (11%)
πΊπΈ USA (8.4%)
β’ Top 3 participant countries
π²π½ Mexico, π―π΅ Japan, π°π· Korea
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π¬ Fan-Led Monetization
π¬ Fan-Led Monetization
π¬ Fan-Led Monetization
π¬ Fan-Led Monetization
Fostering shared experiences and artist-fan intimacy.
Fostering shared experiences and artist-fan intimacy.
Fostering shared experiences and artist-fan intimacy.
Fostering shared experiences and artist-fan intimacy.
β’ 22% of hosts paid for digital membership to create parties
β’ Indicates strong willingness to pay for fan-led experiences
β’ 22% of hosts paid for digital membership to create parties
β’ Indicates strong willingness to pay for fan-led experiences
β’ 22% of hosts paid for digital membership to create parties
β’ Indicates strong willingness to pay for fan-led experiences
β’ 22% of hosts paid for digital membership to create parties
β’ Indicates strong willingness to pay for fan-led experiences
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04
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π¬ High-Impact Artist Participation
π¬ High-Impact Artist Participation
π¬ High-Impact Artist Participation
π¬ High-Impact Artist Participation
Fostering shared experiences and artist-fan intimacy.
Fostering shared experiences and artist-fan intimacy.
Fostering shared experiences and artist-fan intimacy.
Fostering shared experiences and artist-fan intimacy.
β’ After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.
β’ Artists included Enhypen, dearALICE, Eill and LE SSERAFIM
β’ After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.
β’ Artists included Enhypen, dearALICE, Eill and LE SSERAFIM
β’ After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.
β’ Artists included Enhypen, dearALICE, Eill and LE SSERAFIM
β’ After the launch of the Listening Party, 34 Artists have participated or hosted their Listening Parties to interact with their global fans.
β’ Artists included Enhypen, dearALICE, Eill and LE SSERAFIM
Post-Lauch Data & Insights
Post-Lauch Data & Insights
Post-Lauch Data & Insights
Post-Lauch Data & Insights
Whie the initial response confirmed strong fan demand, weekly usage trends revealed emerging pain points, and guided the nest phase of improvements.
Whie the initial response confirmed strong fan demand, weekly usage trends revealed emerging pain points, and guided the nest phase of improvements.
Whie the initial response confirmed strong fan demand, weekly usage trends revealed emerging pain points, and guided the nest phase of improvements.
Whie the initial response confirmed strong fan demand, weekly usage trends revealed emerging pain points, and guided the nest phase of improvements.
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Party Creating : From Surge to Stablization
Party Creating : From Surge to Stablization
π 2,292 β ~800 β 408
Party creation dropped ~80% over 2 months.
β Needed new engagement mechanics (e.g., featured parties, reminders).
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02
Listener Count Volatility
Listener Count Volatility
π Peaked at 154,934 listeners in late April
π Weekly numbers fluctuated sharply
β Participation was strongly tied to artist involvement & event timing.
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Real-time Chat Volume Declined After Week
Real-time Chat Volume Declined After Week
π¬ 176,047 chats β sharp decrease
β Real-time chat is a core engagement driverβartist or host presence mattered.
Data-Driven Design Iteration
Data-Driven Design Iteration
Data-Driven Design Iteration
Data-Driven Design Iteration
Based on these Insights, I proposed and designed next-step improvement :
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π·οΈ Featured Parties with artist or themed curation
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02
π£ Artist interaction triggers (e.g., push notifications)
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𧩠Light gamification for hosts (e.g., badges, repeat host status)